Improve Mobile Phone Signal in Retail Environments

Keep your customers connected and systems running smoothly

Reliable in-building cellular coverage helps prevent abandoned baskets, speeds up checkout, and keeps stock, staff and safety systems online - even in back-of-house

Most modern buildings have cellular coverage gaps.

These gaps are a drag on people and your bottom line.

Cell Tower ProximityCell signals diminish over long distances	Exterior ObstructionsMountains, weather, trees, buildings	The Building ItselfConstruction materials, bricks, concrete, metal, LEED certified glass, interior walls and furnishings
There are several factors that can impact signal strength before it even reaches your store. Retail buildings commonly weaken mobile signals further due to construction materials and furnishings. Consider the amount of time people in your building(s) spend locating a reliable signal, running outside to get service, or sitting in their car to make a call. Not being connected can raise stress levels, reduce productivity, and slow transactions. While Wi-Fi can help, it’s not a substitute. You need both.

Nextivity in-building CEL-FI cellular solutions bring the power of 3G, 4G, and 5G networks inside.

A strong, reliable, cellular signal throughout your facility benefits people and operations:Stay Connectedkeep customers and staff reliably connected across the entire site.ConvenienceSupport apps, coupons, product info, order updates and in-store journeys.SafetyEnable reliable access to emergency services and reduce reliance on public Wi-Fi for sensitive activity.

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Boost your Bottom Line with Reliable Connectivity

Payment systems, EFTPOS, Payment authentication
Customer and employee access to voice, data, and emergency services
In-store couponing, QR Code access, Mobile delivery apps
ATM and kiosk connectivity
Stocking, inventory management and receiving, and warehouse operations
Customer service contact, on-site services
Customer courtesy in waiting areas, cafes, etc.
Backup, redundancy for other networks

“But I Already Offer Wi-Fi”

Advantages of Cellular over Wi-Fi

Most retailers have Wi-Fi, but it’s not a complete answer for the in-store experience.

Most shoppers won’t join Wi-Fi: only ~15% will follow the steps to connect, even if it’s easy
Always-on customer journeys: shoppers expect their phones to “just work” everywhere in-store.
More secure for sensitive activity: the safety/security business case highlights reducing transaction risk when using cellular vs Wi-Fi for POS applications.
Less pressure on internal IT: indoor cellular coverage can reduce troubleshooting and reliance on guest Wi-Fi for core shopper experiences.